The Adventure Committee
Role / ServicesBrand identity, Strategy, Creative direction, Art direction
ClientThe Adventure Committee
IndustryTourism
When2-year partnership
The challenge
From gorilla trekking to flying safaris, The Adventure Committee sells authentic experiences. Its brand needed to feel as real and as well-travelled as the trips.
The approach
A hand-crafted badge of travellers riding out across the mountains, in a warm palette drawn from the landscape: sunshine yellow, pearl maroon and safari green.
The outcome
The badge works as well on a dusty Land Cruiser as on a business card, carried across vehicles, merchandise, posters and campaigns.
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