BSC Brand Refresh

The challenge

Founded in 2008, BSC provides broadband connectivity across Rwanda and the region. In a crowded market it needed a sharper presence, and a way to earn the trust of young people who want to be seen and heard.

The approach

We ran the full cycle: brand strategy, a refreshed BSC mark with a clear product family, and Ahwii, a youth brand with its own loud colour, bold A symbol and a voice built on “Turi connected”.

The outcome

Ahwii launched with campaigns, MiFi and data products, vehicle livery and merchandise, giving BSC a direct line to a younger audience.