Rwanda Finance

The challenge

A new private company with a national mandate: position Rwanda as a leading hub for investment and cross-border transactions in Africa. It needed a brand international investors would trust from the first meeting.

The approach

The A in the wordmark rises into a spire, a single upward line for growth and ambition. Deep blue carries the confidence of an institution; a sharp green adds momentum. The system was built to stretch from investor decks to exhibition halls.

The outcome

Launched in 2019 across print, digital, events and international exhibitions. Rwanda Finance now manages the Kigali International Financial Centre.