Uganda Press Photo Award

The challenge

UPPA is a Kampala-based platform where East African photographers connect, learn and grow through exhibitions, talks, workshops and competitions. A small team with a big reach needed a brand as serious as the work it shows.

The approach

The mark frames its own name in a camera’s viewfinder corners. Around it, a bold, colourful campaign system changes every year while the frame stays constant, so the photographers’ work is always the hero.

The outcome

Over ten years the brand has carried calls for entry, winners’ exhibitions, publications and the website, as UPPA alumni went on to work with international media.